Queens Events

Welcome to Queen`s International Fashion & Events

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our team


Founder / Director

Nasiha Sheriff (born April 24) followed her wishes and won the title “Mrs. Universe 2020”. She has represented India in the Being SHE beauty pageant, which will be held in Dubai in November 2020. Her path from becoming a mother to being a model and competing in a beauty contest is not as easy as it appears from the outside. Nasiha made a strong determination not to be glamourous in the eyes of society because she felt that elegance and fashion are more than just being glamorous. That is when, in 2020, she discovered the “BeingSHETM” beauty pageant and entered it, representing India. Nasiha discovered her competitive spirit and followed her calling. Nasiha’s life changed for the better as a result of this gracious victory. Being driven has inspired her to advocate for the social cause of bringing aspiring women together and providing a voice to highlight the skills of society’s unsung heroines. “When a woman is financially secure and enjoys mental and spiritual guidance from her loved ones, she feels inspired and seeks to conquer the world,” Nasiha says. Her firm belief is that marriage can never serve as a stumbling block for any potential female achiever. “I don’t believe in miracles,” Nasiha says. I believe in perseverance.” She still insists that one can live one’s life to the fullest, in complete sincerity to themselves, so that one can look the other person in the eyes while conversing! Of necessity, fortune favors the courageous and the persevering.


Choreographer & Show Director

Lokesh Sharma is an International Fashion Show Choreographer, and Show Director who has been directing and choreographing shows like Mercedes-Benz Fashion Week Doha, India Fashion Week Dubai, India Intimate Fashion Week, Asian Designer Week India, India Fashion Week London and many more. He has also done solo shows with India, Qatar, Dubai, Pakistan and London-based designers along with choreographing Indian National Pageants. Lokesh is well-known for grooming models and personalities Internationally. Lokesh has worked famous Celebrities such as Alia Bhat, Varun Dhawan, Amyra Dastur, Mandira Bedi, Sreesanth Nair, Urvashi Rautela, Prachi Desai, Vaani Kapoor and so on. Lokesh Sharma has won Creative Choreographer of the Year Award for 2017 at Page 3 Fashion and Style Awards. Lokesh Sharma also bagged an award for excellence in fashion choreography at Maatritava – entrepreneur awards 2018.

Ms. Priya Jethani

BFF 2021 UAE event's host

Its a pleasure moment for QIFE to introduce our BFF 2021 UAE event’s host PRIYA JETHANI.
An all-rounder, a go getter and an unstoppable woman. Priya Jethani is an entrepreneur of a luxurious brand in the making, a ZEE TV presenter, T20 cricket World Cup host, a corporate & wedding anchor and a model turned actor.
Priya Jethani has interviewed high profile personalities like A.R.Rahman, Farhan Akhtar, Shah Rukh Khan, Kalapana Iyer, Sunil Shetty, Sophie Choudry, Jacqueline Faernandez, Sunny Leone and many other top celebrities.
QIFE is proud to have a stunner as such to be a part of our team. Welcome on-board JETHANI.

Mr. Praveen Raj

International Branding and Communications Head

A B.Sc Visual Communication graduate geek from Loyola College to become a Graphic Designer and Web Designer at Wipro and Infosys for a few years to being a CEO now has molded him into becoming a man who would take any step to achieve his goal. Praveen’s idea of becoming a CEO came from the urge of wanting to do more than just work for a salary. While struggling to find what would be the right fit to build himself into a fine personality, he was lucky enough to figure out his Creative Side and that was at the exact period when Praveen came across Digital Marketing’s booming Scenario in 2016. 

Being a person who loves humor as well as connecting with people, Praveen was able to realize that he wanted to create his own Digital Marketing Company. A company that solely operates by engaging with clients with a tiny dose of humor and empathy was later named as PROsmack.
An enthusiast who is always keen to stay updated with current affairs, market scenarios have made him understand the concept behind creating, promoting, and branding Companies, Leaders, and Personalities. Praveen holds an impressive profile of handling innovative campaigns in every aspect and genre of branding management. His area of expertise is Public Affairs, Public Relations, Communication, Integral Campaign, Event Management, and Media Planning.

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