OUR CEO
Making Dreams Possible
MEET NASIHA AHMED AN EPITOME OF BEAUTY, PERSEVERANCE AND BRAINS
A diamond is known for its luster, beauty, craze but we must remember that a glistening diamond is also known for its strength. From the charcoal that underwent pressure and stress over time, a carbon on perseverance, upon polishing the facets, became a diamond. Likewise, every woman born on this earth has a face to show to this world; every woman has a dream to pursue with perseverance. Nasiha Sherif pursued her dreams and won the title Mrs. Universe UAE 2020. She represented India at the being she beauty pageant held in Dubai recently. Her journey from being a mother to a beauty pageant is not as easy as it seems. Born in an affluent family of Siddha doctor mother and a marketing personnel father, Nasiha was brought up in a very conservative, orthodox Muslim family. She did her schooling in Chennai and Graduation in UAE. Talking about her growing-up days, she recalls, “Hailing from a conservative family, I did not get full support, initially, to pursue my dream of participating in a beauty pageant. And I got married. Finally, knowing my perseverance, my family gave me full support for me in this journey.”
A sense of pride prevails as Nasihaspeaks about the amount of support she got from her husband and family. She recalls her inspirational mother who studied and became a Sidha doctor after becoming a mother of three children. She smiles and continues, “When I had to travel for the pageant, my family supported me and took care of our daughter. I was very grateful to receive this family support. I always derive my strength and courage from my mother.”Nasiha says that initially, she had routine hiccups to pursue her dreams, especially after the wedding. After becoming a mother, Nasiha’s family and friends gradually gave her full support. The fashion industry always comes with the ‘glamour’ tag. Nasiha was not at all ready to expose herself in the name of glamour. Given her family background, Nasiha’s firm decision was to not being glamorous to society in the exposing skin kind of way, and she believed beauty and fashion are more than being glamorous. That is when, in 2020, she came across the “BeingSHE” beauty pageant contest and participated in the same, representing India.
women come together with a collective intention, magic happens! Rightly to the motto of BeingShe, Nasiha found her spark to the contest, and she has crowned the title Mrs. Universe UAE. Nasiha’s life took a positive turn after this magnanimous win. Being empowered made her work for the social cause of bringing aspiring women together and creating a platform to showcase the talents of the unsung heroines across society. According to Nasiha, “When a woman is financially stable and receives emotional & moral support from her loved ones, she feels empowered and pursues to conquer the world.”
Brand Ambassador of Emirates classic ( golden visa )
Nasiha is planning to start a fashion event company under the QUEENS INTERNATIONAL FASHION & EVENTS. Her strong thinking is that marriage should never act as a stop button for any aspiring woman achiever. When asked why she chose UAE, especially DUBAI to start her Bellissimo Fashion FIesta2021; she explained that she admires the way Dubai actually appreciates the diversified culture and makes sure to be a part of the fashion world. She is still stunned by the traditional and cultural heritage of Dubai, and she feels that she can take one of the first steps to encourage women to pursue their dreams of becoming fashion icons, without compromising on the traditional and cultural backgrounds they are from.
A cheerful Nasiha, sends her message to the women of the society, “Don’t let your circumstances and situations belittle you. Do not put off the burning desire within your heart. Life is more than anything you decipher as life to be. Breaking the barriers, coming out as an achiever doesn’t always mean that a woman has compromised on her modesty. No, that is not true. Upholding the culture, the heritage and the traditions of a family, even after a successful woman and becoming a mother, a woman is entitled to pursue her dreams to shine on!” Nasiha doesn’t stop with that. She goes on to tell the men in the society, “a woman always needs your strong support. You play important roles in a woman’s life – as a
father, a brother, a companion, a husband, and so on. Without your support, A woman can’t face the strife in life alone. Show your love to the ladies of your homes. Show your respect to the ladies who aspire to achieve, in society. Life is beautiful to live when there is compassion and support shared.” We wish the beautiful woman inside out, a grand success in her new venture, “QUEENS INTERNATIONAL FASHION & EVENTS (For MISS & MRS)”. May she continue to ignite the spark of success and aspiration in many young hearts. Way to go, superwoman!
